IELTSPTE vs IELTS: Which English Test Should You Take in the UAE?
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Jake BorlandCo-Founder
Email is still the dominant form of written business communication. Here are six practical tips for making sure your emails are clear, professional, and effective.
Email is not going anywhere. Despite the rise of messaging apps and collaboration platforms, email remains the primary channel for professional written communication in most organisations. The ability to write a clear, well-structured email is a skill that will serve you throughout your career.
The subject line is the first thing your reader sees, and it determines whether they open your email promptly or leave it until later. Be specific and direct. Meeting request: Q3 review is more useful than Just checking in. A good subject line summarises the purpose of the email in as few words as possible.
Do not make the reader search for what you are asking. In most professional emails, the purpose should be clear by the end of the first paragraph, if not the first sentence. I am writing to request your feedback on the attached report is better than starting with three sentences of background before getting to the point.
Professionals receive dozens of emails every day. Respect your reader's time by saying what you need to say as directly as possible and no more. If an email can be three sentences, do not make it three paragraphs. Review what you have written and cut anything that does not add to the message.
Tone is one of the most important and most commonly misjudged aspects of professional email writing. Too formal and you sound cold; too casual and you risk appearing unprofessional. As a general rule, match the tone of the person you are writing to, and err slightly on the formal side until a more relaxed relationship is established. Avoid slang, abbreviations, and humour that could be misread.
If you need the reader to do something, make it obvious. Could you send me the updated figures by Thursday? is clearer than It would be great if we could have the figures sometime soon. Vague requests lead to delayed or incomplete responses. Be specific about what you need and when you need it.
Typos and grammatical errors in professional emails undermine your credibility, even if the content is excellent. Before sending anything important, read it through at least once. Slow down and check for missing words, incorrect verb forms, and punctuation errors. If the email is particularly important, read it aloud; your ear will often catch errors that your eye misses.
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Written by
Jake Borland
Co-Founder
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